A few weeks ago Classpass made an announcement that beginning next cycle, they would be raising prices to 190 per month for unlimited use for those with plans currently and 200 per month for any new members. This immediately sparked outrage among the community of Classpass devotees and I have to say…I was one of those angry consumers. This price increase now makes the membership more expensive than even the most luxurious of gym memberships; Equinox. The once affordable, bang for your buck type program was now just the opposite.
I get it. Classes in NYC are expensive and run for about $35 a pop. However, this was the second price hike in 12 months. When I first joined it was $99 unlimited. Shortly after, it raised to $125 + tax. Many were still willing to stick with it since it was such a great deal. I can’t say the same for this 52% increase. That’s not how you keep business. In fact, based on social media reactions it looks like a ton of people dropped their memberships when they learned about this. The most mind boggling part about it is that they are increasing the price for essentially the same exact service; nothing has changed. If you are going to raise prices that significantly, add some incentive to keep people on board. Offer an improved service where you can attend each studio 5 times per month rather than the usual 3. Make your members want to stick with you. Disappointed is the only way to describe how I now feel about Classpass’ new business practices; a company which I loved.
So what now? For those of you who are looking to quit at the end of your May cycle this week there are plenty of other affordable gym/workout options out there for you.
- Really committed to Classpass still? They are offering lower grade options such as $75 per month for 5 classes and $135 per month for 10 classes. But, considering members paid less than $135 for unlimited use it is not an option that I would recommend. But hey, if you’re dying to stick with it at least it’s there.
- Blink Fitness- this newer chain of gyms has popped up around the city in multiple locations. Since the facilities are new the locker rooms and equipment are clean and in good condition. The only downside is that there are no fitness classes. The upside is that the membership is so cheap that you an afford to add in some boutique fitness classes here and there and still spend less money than Classpass. Your first month is only $5! Yes, you read that correctly. After that each month is only $25.
- Crunch Fitness- This gym offers corporate discounts so check with your company if they offer any deals. The great thing about Crunch is that it is less money than Equinox but is known for offering great group fitness classes. Here you can get a good workout in the class environment that you are craving.
- Planet Fitness- Another cheap, no frills option for $20 per month. Their Midtown and Union Square locations are good for hitting the gym after work.
- 24 Hour Fitness- This gym offers Nike Training Club group fitness classes as well as Pop Pilates from YouTube sensation Cassey Ho.
- Sign up for the mailing lists for all of your favorite studios. Studios like CyC, Monster Cycle, and more have offered out tons of great deals on class packages for Classpass members to take advantage of. Sign up in order to stay up to date on all the great deals that will allow you to keep hitting up your favorite workouts.
- Go to Toneitup.com and look at trainers Katrina and Karena’s free online workouts that will be sure to get your booty into shape.
- Invest in Kayla Itsine’s Bikini Body Guide ($60) or sign up for her Sweat with Kayla App for $9 dollars per month. This will give you the guidance that you crave in classes. Pray that you get the same results as the rest of her Instagram cult!
It’s not the end of the world…even if it feels like it. If you’re looking into dropping Classpass, use this as a time to revamp your workout routine and start something new!